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If you’re familiar with the use of this term in the context of web design, then you’ll be pleased to know that we’ll be using the same concepts and techniques here for email.

We’ve already started talking about responsive email design. This will not only help you make informed design decisions when designing your email newsletter, but it will make it that much easier to conceptualize the techniques we’ll be discussing later on. Let’s cover the visual side of creating a mobile-optimized email newsletter and dive deep into coding. There are limitations: see supported CSS properties Microsoft Outlook Exchange third-party app (Android) For context, media query support enables you to use many of the responsive techniques that we’ll be covering in this guide. With this in mind, we present to you a non-exhaustive list of mobile email clients and their support for media queries. However, with the latest release of iOS 13, Apple’s dark mode will pose new design and coding challenges to overcome so always remember to test your emails. Thankfully, the iPhone and other Apple iOS devices can not only boast of near trouble-free email rendering, but also account for a large percentage of mobile email opens, too. As you may know, not all email clients were made equal-even on the same device, how an HTML email displays can vary radically from inbox to inbox.

But there are also design considerations when planning your newsletter and subscribe forms for smartphone users.įirst: Which mobile devices should be considered? Which mobile devices can you design for?Ī quick caveat: The techniques listed here aren’t universally supported by all mobile email clients. There are not only ways you can improve the mobile email experience-like the use of media queries when coding up responsive layouts, to more advanced techniques like targeting specific devices. ‘Email in Motion: How Mobile is Leading the Email Revolution’ – Return Path A poor user experience could mean no response, no action, or plainly put, no ROI. …those that aren’t tracking which device their subscribers are reading their emails on, or optimizing their emails or websites for mobile devices stand to lose out. Failing to think mobile-first could diminish response rates, or as Return Path summarized: In fact, when designing your emails, you should start with a mobile design, because if it looks good in a mobile view, it’s going to look great on desktop. What this means for designers and email developers is that getting your email newsletter to display optimally on mobile devices is just as important as viewability on more traditional platforms like Outlook and Gmail.

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Apple’s iPhone accounts for 28%, plus an additional 9% if you include iPads.

According to a recent survey released by Litmus, mobile has become the most popular, with 42% of all emails being read on a mobile device, followed closely by webmail at 40%, and desktop with a respectable 18%.

If you send email newsletters, it’s likely that a growing percentage of your subscribers are reading your messages on an iPhone, tablet, or other mobile device.